In my latest blog post, I delve into the importance of customer journey mapping. It's a strategic process of capturing and understanding the full customer experience, step by step, with a particular product or service. Businesses use it to identify potential gaps, pain points, and opportunities, essentially putting themselves in their customers' shoes. This valuable tool not only improves customer satisfaction and loyalty, but can also boost overall business growth. It's a win-win for both the company and its customers!