25Jul
Is lead generation a part of sales or marketing?
In my understanding, lead generation is a critical process that straddles both the sales and marketing domains. From a marketing perspective, it's about creating awareness and sparking interest in your product or service. Sales, on the other hand, takes these generated leads and works to convert them into customers. So, essentially, lead generation acts as a bridge connecting marketing efforts to sales results. It's a collaborative endeavor that requires both teams to work together for success.